Studio Loo is a new womenswear label by Ghent-based designer Laurence Vlerick, rooted in honesty, restraint, and timeless design. Shaped by years of experience as a stylist and designer, the brand reflects a thoughtful approach to conscious creation — garments made to last beyond trends and seasons.
“I want to design clothing that still feels right years from now,” says Laurence — favouring longevity over speed and relevance over volume.
Brand Essence: Timeless womenswear guided by integrity, balance, and thoughtful design.
Craftsmanship: Carefully considered materials, fair production, and deliberate quantities.
Why MMUUZZ: A natural fit within MMUUZZ’s collective of independent Belgian designers who value authenticity, ethics, and long-term relevance.
Signature Pieces: Seasonless silhouettes, refined everyday garments, timeless wardrobe essentials.
