Serge is named after the designer’s grandfather, a man of joy, resilience, and remarkable determination. His warmth and unwavering trust shaped the inspiration for this brand. With Serge, she wants to offer more than a collection; she wants to share a story. A story in which values like strength, optimism, and connectedness take center stage.
Brand Essence: SERGE the label embodies modern Belgian minimalism: pure lines, thoughtful proportions, and an understated elegance that feels both contemporary and timeless. Each piece is designed to be worn, lived in, and loved over time…
Craftsmanship: The name Serge carries multiple layers. In French, serge refers to a weaving technique: a diagonal twill that creates a smooth, durable fabric, often used for suits and uniforms. That diagonal line symbolizes movement and dynamism, but also durability and structure. A quiet reminder that true strength doesn’t need to be loud—it grows from attention and craftsmanship.
Why MMUUZZ: MMUUZZ and SERGE share a belief in slow design, honest materials, and quiet confidence. In a world of fast trends, SERGE represents the kind of lasting quality and cultural depth that resonates with today’s Chinese lifestyle consumers.
Signature Pieces: In the designs of Serge, the stripe plays the leading role. Sometimes built from tiny dots, short lines, or overlapping grids. The stripe is not merely decorative, but a metaphor for connection—between people, between past and future, between memory and creation…
